Best Social Media Management Tools for 2020

Best Social Media Management Tools for 2020

January 15, 2020 | 5 MIN READ

The days when we discussed if you really needed a social media management (SMM) tool are far gone. Today we all know the answer: Having so many different social networking platforms to be present on, it’s almost impossible to manage your accounts without a social management tool.

Whether it’s personal or professional, we bet you have at least one social media account. Even if you’re online only as an individual, this probably means that you’re already present on Facebook, Instagram, Twitter and maybe more.

When you’re online on more than one platform, you start to realize that they all have different standards and needs. The same post may get hundreds of likes on Instagram but not even 10 retweets on Twitter. Frustrating, right? What if the accounts we’re talking about belong to your business? Then this “personal” frustration would easily turn into money loss.

The solution is to know what to publish, where to publish and when to publish. That’s basically the key to a successful social media management. “Easier said than done”, you might say. And you wouldn’t be completely wrong. However, it’s 2019 already and social media management tools of today are so much more capable of knowing what to publish, where to publish and when to publish.

Here are some of the best social media management tools for 2019 that fulfills different types of social media marketing requirements.


  • Monitera
  • Hootsuite
  • Buffer
  • Social Flow
  • TweetDeck
  • Bonus: IFTTT

1. Monitera

Monitera offers intelligent social media marketing products and solutions for those who want an all-in-one social media management tool. It allows you to manage your social media accounts easier, to establish accurate and fast communication with your followers, to monitor digital world effectively, to deal with social media crises that affect your brand and it allows your brand to be monitored and reported on social media.

Monitera was founded in 2009, which makes it a very experienced and reliable tool when it comes to social media listening and engagement.

On one hand, it monitors, analyzes in depth and reports on more than 400 thousand digital channels including online news portals, blogs, social dictionaries, complaint portals and forums in addition to social media platforms such as Facebook, Twitter, Instagram and YouTube.

On the other hand, it’s a perfect Social CRM (Customer Relationships Management) tool for brands, social media agencies, digital marketing teams and call centers with which you can manage all your social media accounts in one place, easily and without getting distracted, have faster social communications and gain happy customers, can access the entire communications history of your customers and protect your social media accounts from potential risks.

To be able to decide if Monitera is the way to go, you can request a demo.

2. Hootsuite

Hootsuite is a very popular social media management tool that allows you to connect more than 35 popular social networks including Facebook, Twitter, YouTube, LinkedIn, Instagram and Pinterest. With Hootsuite you can schedule your posts and track the conversations on unlimited number of social media accounts. It has a simple and easy-to-use web-based dashboard which means you don’t need to install any software to use it.

If you’d like to manage your social media accounts on the go, you can do it with Hootsuite’s mobile apps which are available for iOS and Android.

The free account allows you to manage three social media profiles. If you’d like to manage more profiles and/or have features such as automated post scheduling, team message assignments and 24/7 support, you’ll need to pick one of the upgraded plans.

3. Buffer

Buffer is too often compared with Hootsuite and many people think that they are in direct competition. However, Hootsuite is a social media management platform with more features, integration choices and bigger analytics, where Buffer is more like a content publishing platform.

Does this mean that Hootsuite beats Buffer every time?

Not really. If your main focus is reliable scheduling of your posts to your different social media accounts, Buffer will work just fine and cost less than Hootsuite. (Even its free plan might be enough for you.) And just like Hootsuite, Buffer also has Android and iOS apps allowing you to work on the go.

4. Social Flow

Social Flow is another popular social media management tool which focuses on what to publish and when to publish it. What it does basically is that thanks to its advanced algorithm, it monitors the audiences on the social media and based on the real-time trends, it tells what kind of content is likely to attract more attention and publishes your queued content when the timing is right.

Another strong suit of Social Flow is social media advertising which enables your company to develop goal-driven campaigns, and by its algorithm working its magic again, it increases conversations and click-through rates of your published content.

5. TweetDeck

If your social media presence is heavily centered around your Twitter account and you’re ready to give up any automation features other than scheduling posts, TweetDeck might be the way to go for you.

It’s basically a free hub where you can check different streams (such as a stream for a specific word search or a stream of mentions to your account) on real-time. Since the automation features are extremely limited, you’ll have to do almost all of the work when it comes to monitoring and engaging. For example, you can monitor all the tweets mentioning your brand (via keyword search feature of Twitter) but you’ll have to manually “like” or “retweet” them.

We agree if you think it looks like too much work but there’s a huge upside to it. All of TweetDeck’s features are completely free, which makes it a good tool especially if you’re mostly focusing on your Twitter account and/or just started taking social media management seriously.

Bonus: IFTTT

IFTTT is short for “If This Then That.” Actually, we can’t say it’s a social media management tool by definition but it can definitely help you manage your social media profiles more effectively. How exactly? Well, it’s not very easy to explain because IFTTT is more like a method than it’s a tool. This method allows your apps and devices talk to each other and do some tasks when a specific condition comes to life.

For example: Let’s say you posted a photo on Instagram and would like to share it on Twitter too. If you use the “share” function of the Instagram, you’ll end up posting the link to your Instagram post on Twitter, instead of posting the actual photo. By using IFTTT, you can use a command (IFTTT names them “applets”) that basically says, “If I post a photo on Instagram, save the photo of the post and publish it on Twitter with the same caption but without the link.”

You can easily set up an account on IFTTT for free which allows you to turn on applets that can communicate between more than 500 social services. So, the things you can do with it basically has no limits.

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