Being one of the leading advertisement and social media agency in Turkey, Plasenta Conversation Agency has been providing its customers with innovative social media services together with Monitera.

Plasenta's Goals

  1. Conducting crisis and reputation management for brands through instant brand monitoring and awareness measurements on the social media.
  2. Producing specific creative projects for brands by using social media data.
  3. Establishing customer facing relationships on the social media, responding to customers' questions within the shortest time, meeting demands and solving problems experienced by customers.
  4. Being able to identify all risky situations instantly on a 24/7 basis.
  5. Being able to measure and instantly report the performance of in-house operations team.

What did we provide to Plasenta?

  1. For all brands in Plasenta's portfolio, we have helped Plasenta instantly access brand-related contents, accurately and quickly categorize and analyze relevant data by conducting keyword optimization with our Listen product.
  2. We have set rules for all risky situations for the brand and automatically communicate situations that may lead to crises on a 24/7 basis with our Alert product.
  3. We have created active indicator tables that ensure instant viewing of brand, performance and social media data for Plasenta with our Wall product.
plasenta Social Wall

What did Plasenta accomplish with Monitera?

Having started with the purpose of creating innovative social media centered projects for the brands that it provides services and selected Monitera as their partners for social media needs, Plasenta is now able to provide its brands with quality reports on social media. They can instantly monitor their brands, intervene with the potentially risky situations, instantly report their team's performance and undersign many innovative projects by using social media data.

“Plasenta has undersigned many innovative projects based on social media research data and feedbacks received demonstrated an increase in their brands' satisfaction”

We have helped Plasenta improve team management efficiency by analyzing instant performance reports and channel the team to the concerning areas by determining areas of improvement instantly by the system. We have enabled Plasenta team access all information such as brand awareness, social media status, social media trends and customer communications performance through both built-in screens and mobile devices.

Furthermore, we have helped Plasenta instantly monitor all activities such as advertisements, contests and campaigns conducted for their brands, and easily report social media data. This enabled them compare current data with data obtained from past projects and harvest strategic and tactical information based on this data. Plasenta has been able to update their digital knowledge base and carry this to their future projects by using the capabilities offered in our services.

With our infrastructure that ensures 24/7 communication of extraordinary situations to Plasenta team officials, we have helped Plasenta take right actions in the right time.


“With regards to brands that we provide services, we have conducted better analyses about their customers and their expectations on the social media, resulting in establishment of more effective communications. We serve our brands better and better every day.”


“This helped Vodafone Turkey become more responsive to their customers and increase their customer satisfaction performance by 40%”